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"Lotz, Amanda D., 1974-"
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Redesigning Women
In the 1990s, American televison audiences witnessed an unprecedented rise in programming devoted explicitly to women. Cable networks such as Oxygen Media, Women's Entertainment Network, and Lifetime targeted a female audience, and prime-time dramatic series such as Buffy the Vampire Slayer, Judging Amy, Gilmore Girls, Sex and the City, and Ally McBeal empowered heroines, single career women, and professionals struggling with family commitments and occupational demands. After establishing this phenomenon's significance, Amanda D. Lotz explores the audience profile, the types of narrative and characters that recur, and changes to the industry landscape in the wake of media consolidation and a profusion of channels. _x000B_Employing a cultural studies framework, Lotz examines whether the multiplicity of female-centric networks and narratives renders certain gender stereotypes uninhabitable, and how new dramatic portrayals of women have redefined narrative conventions. Redesigning Women also reveals how these changes led to narrowcasting, or the targeting of a niche segment of the overall audience, and the ways in which the new, sophisticated portrayals of women inspire sympathetic identification while also commodifying viewers into a marketable demographic for advertisers.
eBook
The television will be revolutionized
\"Many proclaimed the \"end of television\" in the early years of the twenty-first century, as capabilities and features of the boxes that occupied a central space in American living rooms for the preceding fifty years were radically remade. In this revised, second edition of her definitive book, Amanda D. Lotz proves that rumors of the death of television were greatly exaggerated and explores how new distribution and viewing technologies have resurrected the medium. Shifts in the basic practices of making and distributing television have not been hastening its demise, but are redefining what we can do with television, what we expect from it, how we use it--in short, revolutionizing it. Television, as both a technology and a tool for cultural storytelling, remains as important today as ever, but it has changed in fundamental ways. The Television Will Be Revolutionized provides a sophisticated history of the present, examining television in what Lotz terms the \"post-network\" era while providing frameworks for understanding the continued change in the medium. The second edition addresses adjustments throughout the industry wrought by broadband delivered television such as Netflix, YouTube, and cross-platform initiatives like TV Everywhere, as well as how technologies such as tablets and smartphones have changed how and where we view. Lotz begins to deconstruct the future of different kinds of television--exploring how \"prized content,\" live television sports and contests, and linear viewing may all be \"television,\" but very different types of television for both viewers and producers. Through interviews with those working in the industry, surveys of trade publications, and consideration of an extensive array of popular shows, Lotz takes us behind the screen to explore what is changing, why it is changing, and why the changes matter\"-- Provided by publisher.
Book
Beyond Prime Time
Daytime soap operas. Evening news. Late-night talk shows. Television has long been defined by its daily schedule and the viewing habits that develop around it. Technologies like DVRs, iPods, and online video have freed audiences from rigid time constraints—we no longer have to wait for a program to be “on” to watch it—but scheduling still plays a major role in the production of television. Prime-time series programming between 8:00 and 11:00 p.m. has dominated most critical discussion about television since its beginnings, but Beyond Prime Time brings together leading television scholars to explore how shifts in television’s industrial practices and new media convergence have affected the other 80 percent of the viewing day. The contributors explore a broad range of non-prime-time forms including talk shows, soap operas, news, syndication, and children’s programs, non-series forms such as sports and made-for-television movies, as well as entities such as local affiliate stations and public television. Importantly, all of these forms rely on norms of production, financing, and viewer habits that distinguish them from the practices common among prime-time series and often from each other. Each of the chapters examines how the production practices and textual strategies of a particular programming form have shifted in response to sweeping industry changes, together telling the story of a medium in transition at the beginning of the twenty-first century.
eBook
The television will be revolutionized
Many
proclaimed the \"end of television\" in the early years of the twenty-first
century, as capabilities and features of the boxes that occupied a central
space in American living rooms for the preceding fifty years were radically
remade. In this revised, second edition
of her definitive book, Amanda D. Lotz proves that rumors of the death of
television were greatly exaggerated and explores how new distribution and
viewing technologies have resurrected the medium. Shifts in the basic practices
of making and distributing television have not been hastening its demise, but
are redefining what we can do with television, what we expect from it, how we
use it-in short, revolutionizing it.
Television,
as both a technology and a tool for cultural storytelling, remains as important
today as ever, but it has changed in fundamental ways. The Television Will Be Revolutionized provides a sophisticated
history of the present, examining television in what Lotz terms the
\"post-network\" era while providing frameworks for understanding the continued
change in the medium. The second edition addresses adjustments throughout the
industry wrought by broadband delivered television such as Netflix, YouTube,
and cross-platform initiatives like TV Everywhere, as well as how technologies
such as tablets and smartphones have changed how and where we view. Lotz begins
to deconstruct the future of different kinds of television-exploring how
\"prized content,\" live television sports and contests, and linear viewing may
all be \"television,\" but very different types of television for both viewers
and producers.
Through
interviews with those working in the industry, surveys of trade publications,
and consideration of an extensive array of popular shows, Lotz takes us behind
the screen to explore what is changing, why it is changing, and why the changes
matter.
Instructor's Guide
eBook
We now disrupt this broadcast : how cable transformed television and the internet revolutionized it all
\"[This book tells of] the collision of new technologies, changing business strategies, and innovative storytelling that produced a new golden age of TV\"--Amazon.com.
Book